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With the direct marketing strategies and systematic techniques of marketing the products or services, Cobra Group UK builds its reputation on strong values and ethics. The company is always aware about the changing needs of the customers.

The company constantly follows a value based principle that gives priority to the customers needs. The satisfied customers are the greatest assets of the company who supports the growth and development of the client companies. The target customers and the type of products and services offered through effective routes of marketing, etc. are designed after proper analysis, planning and implementation.

Thus, Cobra Group UK plays a vital role in the direct marketing arena as a whole through the value based marketing techniques that assures results.

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The New Heart Research facility does not have a dearth of funds to attain their objectives. With the direct marketing strategies and dedicated personnel of Cobra Group they are significantly contributing to the development of the new state-of-the-art research facility which has been opened in Sydney, Australia.

The venture aims to attain novel achievements in learning, collaboration and discovery in dealing with the disease and the Cobra Group, with its efficient services has been able to raise sufficient funds for the noble cause. The Cobra Group has proven to be highly reliable on raising funds for charity and the Heart research facility in Australia is one of the best examples.

Cobra Group

Its the twenty years of experience that has lead Cobra Group to top among the lists of leading direct marketing companies in the whole of UK. The companies associated with Cobra, ends up making excellent results through the well set and systematic routes of direct marketing.

Efficiency comes form experience and the sale personnel whether new or old are given first hand experience from day-one of joining the company. The intensive training sessions conducted by the senior management and the officials at Cobra, nurtures confidence in the minds of the personnel and excellence while conducting sales and promotional activities.

Opportunities provided by the company are immense and ensures a definite and steady growth in an individual's career. There are numerous things that attract people to the business, including; the Human Commercial™ approach, worldwide travel opportunities, career progression, culture, reward and recognition, to mention a few.

Thus, Cobra Group moves ahead with the efficient services rendered in the direct marketing sphere.
 

Cobra Group

Home security is one of those sectors where The Cobra Group has made its presence felt in an appreciable manner. The company, which has an enviable kind of reputation in the direct marketing sector, sees home security as a high value sector, meant more for social service than profit making. It's with a sense of social commitment that Cobra set to enlighten people on the need and importance of home security, something that's often seen by the public with a bit of a negligence. The company's representatives meet the members of the public directly and tell them how important it's for them as well as for the society to keep homes safe and secure. The people are even offered comprehensive solutions in the form of wired and wireless alarm systems. Cobra's meritorious service in this sector has won praise from all quarters.

Cobra Group: Trendsetters in direct marketing

A new promotions arm has been launched by The Cobra Group in Australia. The promotions arm is to specialise in product launches, sampling, shopping centre promotions, direct flyer distribution, merchandising, corporate office drops, trade shows, mystery shopping and market research. The intention is also to provide a force of serious marketing professionals to organisations with a planned promotional campaign as well as for those who require a full service campaign, planning and implementation. Cobra seeks to conquer newer heights and expand to newer sectors and newer geographical areas in Australia with the launch of this promotions arm. The company already enjoys enormous support from the people of the country and many leading companies there are among its clients. It's obvious that Cobra would do even better with the launch of the new promotions arm.

Cobra Group: All yours

In Sierra Leone, the company afflicted by many issues consequent to a decade of conflict, The Cobra Group seeks to provide the much needed relief. As part of its project to help the people of Sierra Leone, Cobra has sent volunteers to all the fourteen districts of the country, to work on the following aspects:

• Providing clean water.

• Giving information on illnesses and prevention of illnesses.

• Providing special care for babies.

• Providing special care to women, especially expectant mothers.

• Taking care of sanitation related things.

• Providing bed nets etc to prevent diseases like Malaria.

This move by Cobra has won the appreciation of people all the world over.

Cobra Group: 20 years

So, what's the major attraction of The Cobra Group, pioneers in direct marketing? Of course there are many specialities to speak of. But one of the most prominent among these are that Cobra has always been keeping ahead of times and trends. Sales and marketing professionals working for companies associated with Cobra have always made it a habit to analyse and study market trends with all precision. But it's not just studying the trends. It's keeping ahead of the trends which makes it even more significant. And since they keep ahead of trends and even set trends themselves, the company makes the most use of the resources available in direct marketing and emerge with flying colours in all its marketing endeavours. And Cobra stays on top, always.

Others follow trends: trends follow Cobra

It's a new organisational chief in India for The Cobra Group. Amit Baid, 29, has been made the new organisational chief for the company in India. The young and dynamic Amit, who has always been in the good books of everyone at Cobra, including vice president Sai Prakash, has managed to deliver spectacular results for the company in the past. Those working with him, who knew him to be one of the most motivated of marketing guys working for the company, have always known that Amit would go places. They believe that this is just a beginning for Amit, who has in him to go to even greater heights. Everyone at the company is looking forward to Amit Baid to lead campaigns in his new capacity and guide them and show them the way. Cobra is proud of so enterprising an achiever.

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The business opportunities of Cobra group are created through the hard work and dedication of the personnel of the company. The company provides the best orientation to the sales personnel, who are always aware of their role. The simple theories and techniques practised by the company ever since it has been in the field of direct marketing is been taught to the newly recruited personnels also, so that they keep up with the tradition of maintaining the best customer relations.

The company is successful in increasing its customer base due to up-dated strategies which has a unique blend of both conventional as well as innovative ideas. This unique blend automatically satisfies the needs of the customers as well as the clients. As and when the parties involved in the business is satisfied, Cobra personnel is confident in their work too.

Cobra Group

It's by using a unique methodology developed by The Cobra Group that the company achieves optimum measurable results for its clients, who of course are big names associated with different industrial sectors. The methodology, named the Human Commercial™, aims at using the company's field representatives to forge direct relations with the customers and then go in for promotion of products and services of the client companies. Instead of reaching out to the customers through advertisements in the media, Cobra representatives reach out directly and go in for the promotional activities. On the one hand there is no medium coming in between them and the customers while on the other hand they are able to cut through the 'noise' of a crowded market place. It also helps them provide positive exposure to brands and their key messages and also helps them in responding to the customers' body language and answer questions as per that. They also get to deliver dynamic market feedback to the clients. The human touch to marketing translates, in effect, into high volume customer acquisitions, made on behalf of the client companies. Cobra's growth into one of the leading direct marketing companies is attributed to a great extent to the effective use of this unique methodology.

Cobra Group UK

The Cobra Group plays a key role in the digital world by introducing thousands of customers to the world of digital entertainment. Cobra sees exciting possibilities in cable and satellite television modes of entertainment. Cobra Group is currently assisting many of the world's leading digital feed providers.

Cobra Group has an integrated marketing plan to design the sales and promotional activities, this enables the representatives to continue to do their job with confidence.
The Group aids in creating an impressive brand appeal across the residential and event markets, and achieves timely and measurable results in this rapidly-advancing sector.

Cobra Group, UK

Five eventful years completed for The Cobra Group in Poland. An achievement indeed, not just for the company but for the people of Poland too. For the Polish population, the last five years were the best years as regards marketing. Cobra's entry into the Polish market had changed the nature of things in the direct marketing sector there. The best of what is available in the international market has been coming to them, directly to their doorsteps or workplaces. Cobra Group, Poland has been promoting international brands using various direct marketing strategies, like B2B marketing, event marketing, door-to-door marketing etc and making use of the most innovative of strategies too. Almost all prominent industrial sectors in Poland is now under the sway of the Cobra Group, the undisputed leaders in direct marketing.

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Adding to its list of achievements, the Cobra Group now makes news as being responsible for bringing in more than half of the total charity donations through face-to-face marketing in the UK. In the one-year period ending April 2009, direct marketing has witnessed the signing up of 6,80,000 donors. And of these 6,80,000 donors, 54% had come in through Cobra. This achievement has been recorded at a time when the number of donors signing up through direct marketing has gone up by 16% (compared to last year), as per the figures given by the PFRA (Public Fund-raising Regulatory Association). Everyone at Cobra is happy and thrilled about this achievement.

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It's a real big impact that Cobra Group has made in the world of direct marketing. The Company has made its presence felt in a big way in industrial sectors like telecommunications, finance/insurance, utilities, home security, consumer goods industry etc. After winning accolades from all over for its sterling performances in these sectors, Cobra Group now moves on to the world of sports and entertainment too. In the entertainment sector, the Cobra Group is helping to bridge the digital divide through the introduction of hundreds of thousands of global customers to the exciting world of digital entertainment. Whether delivered by cable, satellite, television or radio, there are endlessly new and exciting possibilities in this field and it's this that the company is exploring. In the world of sports, the Company provides sales and promotional activities on behalf of leading sports teams and clubs and delivers creative interaction with customers and fans in stadiums, arenas, clubs, and even shopping malls. This also helps sports clubs and teams in generating substantial income. Anyhow this is just the beginning as far as Cobra's search for newer horizons is concerned.

Cobra has recently promoted three of its most industrious marketing professionals to ownership. The three, all Indian girls, have become Cobra owners on the same day. Shubhangi Shivaji Shinde, Komal Raj and Rina Rajpal, based out of Chennai, Mumbai and Pune respectively, are the lucky girls. The three of them had come in at almost the same time and didn't consider themselves fit for the marketing profession. But once they had begun working for Cobra, their confidence level got a boost and they started working wonders, eventually becoming team leaders in a short time. Shubhangi Shinde now a company named Unique and is happy about it. Komal Raj is all beaming as the owner of Krishna Co and Rina Rajpal is the proud owner of the Pune based company, Tangent. Shubhangi, Komal and Rina have thus joined the ranks of Cobra's proud achievers.

Cobra: The voracious marketer

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Cobra Group offices in UK and Ireland are being automated, with all support from Eastman Kodak Company, who have provided Cobra with Kofax document capture technology and 90 Kodak i160 departmental scanners. The move to automate things, especially the contract processing and related activities came as a consequence to business booming in an unprecedented manner for Cobra. At present Cobra processes thousands of contracts each day, with much money being spent for that, in couriers and all. These and many related issues, like deploying personnel to manage the couriering etc, has made the Cobra Group think about automation, especially because for a company like Cobra, time means a lot. Cobra can do much more for its client companies and for its customers with the time and labour that is saved as a result of this automation.

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The Cobra Group has revolutionised the basic concept of direct marketing itself. Cobra believes not just in taking products and services to the doorsteps of the customers, but in buying the same for the sake of its customers. The needs, tastes and budget related possibilities and limitations of the customers

are known to the Cobra professionals, who then start thinking and doing things from the side of the customers. So, when the Cobra Group brings to you products or services from its clients, it's in fact the result of thinking in your stead. Thus Cobra is not selling things for its clients, but buying them from the clients for you, to suit your needs. Cobra stands for you and your interests. This is the reason why Cobra has risen to be the favourite of customers the world over.

The Cobra Group has always been setting trends in direct sales and marketing.Spread across Asia, Europe and Australia in more than 20 countries, the Cobra Group finds representation in industrial sectors like Finance, Insurance, Telecommunications, Home Security, Energy etc. Cobra Group has more than 800 companies associated with it and also engages in servicing donor acquisitions for charitable institutions.The companies associated with the Cobra Group include Appco Direct, Credico, Support Direct, Coulson Corporation, Tuscan Marketing, Red Planet Marketing and Causeway Marketing Group. Cobra specializes in taking known brands to the doorsteps of the customers and has always been coming up with newer strategies and well planned marketing techniques. This ensures success on a very large scale and thus Cobra emerges to be a real trend setter in direct marketing.